IMI Norgren Partners with Under Armour to Enhance Durability & Performance of Men’s Hiking Clothing

Littleton, Colorado – October 26, 2023 – IMI Norgren LLC, a leading global provider of fluid and motion control solutions, today announced a collaborative partnership with Under Armour, a renowned innovator in athletic apparel. This partnership focuses on integrating IMI Norgren’s specialized sealing technology into Under Armour’s new line of men's hiking clothing, significantly boosting the clothing’s durability, weather resistance, and overall performance in challenging outdoor conditions. For years, hikers have battled the elements – rain, wind, abrasion – all while demanding clothing that remains lightweight and breathable. Under Armour, constantly pushing the boundaries of performance apparel, recognized a need to elevate its hiking line even further. They turned to IMI Norgren, a company known for engineering robust and reliable solutions for demanding industries like aerospace, automotive, and industrial automation. “We’re really excited about this collaboration,” says David Johnson, Business Development Manager at IMI Norgren. “While most people know us for things like pneumatic cylinders and valves, we've got a deep expertise in custom sealing solutions. Under Armour approached us looking for a way to take their hiking gear to the next level, and we were confident we could help.” The Challenge: Enhancing Hiking Gear Beyond Traditional Materials Traditional hiking clothing relies heavily on durable fabrics and water-resistant coatings. However, these solutions often fall short in extreme conditions or degrade over time with wear and tear. Under Armour’s design team wanted to move beyond these limitations. They envisioned a hiking line that could withstand prolonged exposure to harsh weather, resist abrasion from rocks and branches, and maintain its performance characteristics even after repeated use. “We were looking for something beyond standard waterproofing sprays and tough fabrics,” explains Sarah Miller, Lead Designer at Under Armour. “We needed a solution that would integrate into the garment itself, enhancing its inherent durability and weather resistance. We wanted something that wouldn't just add to the fabric, but actually become part of it." IMI Norgren's Solution: Micro-Precision Sealing Technology IMI Norgren’s answer was a custom-designed micro-precision sealing solution. This involves utilizing specialized, high-performance elastomers – think super-tough rubber compounds – strategically embedded within the fabric structure of Under Armour's hiking pants, jackets, and shirts. “It’s not a coating you apply on top,” clarifies Johnson. “These elastomers are actually integrated into the weave of the fabric, creating a microscopic barrier against water, wind, and abrasion. It’s like building a fortress at the fiber level.” The key to this technology lies in IMI Norgren’s expertise in material science and precision manufacturing. They were able to create elastomers that are: Highly Durable: Resistant to tearing, cracking, and degradation from UV exposure. Flexible & Breathable: Maintaining the comfort and range of motion expected from high-performance athletic wear. This wasn't about making the clothing waterproof at the expense of breathability. Lightweight: Adding minimal weight to the garments. Chemically Inert: Not reacting with the fabric or causing any adverse effects. How It Works in Under Armour’s Hiking Clothing: The IMI Norgren sealing technology is implemented in several key areas of Under Armour’s men’s hiking line: Hiking Pants: The elastomer is embedded within the high-wear areas – knees, seat, and lower legs – providing enhanced abrasion resistance and protection against moisture. This means fewer snags, less water soaking through, and increased longevity. Hiking Jackets: The technology is integrated into the shoulder and upper back areas to create a barrier against rain and wind. The breathable nature of the elastomer ensures that moisture from sweat can still escape, keeping the hiker comfortable. Hiking Shirts: The elastomer is strategically placed in areas prone to friction – under the arms, across the shoulders – to reduce chafing and enhance comfort during long hikes. Seam Sealing: Utilizing specialized IMI Norgren elastomers to seal seams on jackets and pants, preventing water ingress and enhancing overall weather protection. Benefits for Hikers: The partnership between IMI Norgren and Under Armour delivers tangible benefits for hikers of all levels: Superior Weather Protection: Stay dry and comfortable in wet conditions with enhanced water resistance. Increased Durability: Enjoy clothing that can withstand the rigors of the trail, reducing the need for frequent replacements. Enhanced Comfort: Minimize chafing and abrasion, allowing you to focus on your hike. Improved Performance: Stay comfortable and dry, allowing you to push your limits. Longer Lasting Gear: The increased durability translates to a longer lifespan for the clothing, offering a better value for hikers. Looking Ahead: IMI Norgren and Under Armour are committed to continuing their collaboration, exploring new ways to integrate advanced sealing technology into future hiking and outdoor apparel. “This is just the beginning,” says Johnson. “We’re excited to see how our technology can further enhance the performance and durability of Under Armour’s outdoor gear. We’re always pushing the boundaries of what’s possible, and this partnership is a testament to that.” Under Armour’s new men’s hiking clothing line featuring IMI Norgren’s sealing technology is available now at UnderArmour.com and select retailers. Hikers looking for durable, comfortable, and high-performing gear are encouraged to check it out.