AMPERE Computing LLC Partners with Kellytoy to Optimize Squishmallows Production & Distribution

Santa Clara, CA – November 8, 2023 – AMPERE Computing LLC, a leading provider of cutting-edge data analytics and supply chain optimization solutions, today announced a strategic partnership with Kellytoy, the creators of the wildly popular Squishmallows plush toys. This collaboration aims to tackle the challenges of meeting the surging global demand for these cuddly companions, streamlining production, and ensuring faster delivery to eager fans. For those unfamiliar, Squishmallows have become a cultural phenomenon. These incredibly soft, collectible plush toys, known for their unique personalities and comforting feel, have captured the hearts of millions – from kids to adults! They're everywhere - online, in stores, and constantly selling out. This explosive popularity, while fantastic, created some serious hurdles for Kellytoy in keeping up with orders and getting Squishmallows into the hands of those who crave their squishy embrace. “We’re all about helping businesses thrive in a fast-paced world,” says Alex Johnson, CEO of AMPERE Computing LLC, located in the heart of Silicon Valley (4655 Great America Pkwy, Ste 601, Santa Clara, CA, 95054-1236, and reachable at 815-858-7063). “When we saw how quickly Squishmallows blew up, we knew we could lend our expertise to help Kellytoy maintain that momentum without getting bogged down in supply chain issues. It's not just about making enough Squishmallows; it’s about knowing where to make them, when to ship them, and how to get them to the right stores at the right time.” The Challenge: Keeping Up with the Squish Rush Kellytoy, a division of Jazwares, had a good problem to have – immense demand. But that demand meant complex logistical puzzles. Consider this: Each Squishmallow design requires specific materials – different colors of plush, unique embroidery patterns, and varying sizes of filling. Then you’ve got to factor in production across multiple factories, global shipping delays, and the ever-changing preferences of collectors. Trying to predict which Squishmallows will be the next big hit is also a major headache. “We were at a point where we were selling out as fast as we could make them,” explains Sarah Lee, Head of Operations at Kellytoy. “That’s a good sign, obviously, but we wanted to be proactive instead of reactive. We needed to anticipate demand, optimize our manufacturing processes, and get our Squishmallows to stores and directly to customers faster. That's where AMPERE Computing came in.” AMPERE’s Solution: Data-Driven Squishiness AMPERE Computing didn’t just install some software and walk away. They dove deep into Kellytoy’s data – sales figures, social media trends, website analytics, even import/export records. They used advanced machine learning algorithms to identify patterns and predict future demand with remarkable accuracy. Here's a breakdown of how AMPERE’s solutions are helping Kellytoy: Demand Forecasting: AMPERE’s algorithms analyze millions of data points to predict which Squishmallows will be most popular, in which regions, and when. This allows Kellytoy to adjust production schedules accordingly, minimizing waste and maximizing profitability. It's not just how many Squishmallows; it's which ones and where to send them. They can even anticipate demand spikes based on social media activity – if a particular Squishmallow goes viral on TikTok, they can ramp up production immediately. Supply Chain Optimization: AMPERE's platform provides real-time visibility into Kellytoy’s entire supply chain, from raw materials sourcing to final delivery. This allows Kellytoy to identify and address potential bottlenecks before they become problems. For example, if there's a delay in shipping fabric from a supplier in Asia, AMPERE’s system can automatically suggest alternative suppliers or adjust production schedules to minimize disruption. Inventory Management: Keeping track of thousands of different Squishmallows, in various sizes and designs, is a logistical nightmare. AMPERE’s system helps Kellytoy optimize its inventory levels, ensuring that popular items are always in stock while minimizing storage costs. They can pinpoint exactly where each Squishmallow is in the supply chain, from the factory floor to the retail shelf. Production Scheduling: AMPERE's platform helps Kellytoy streamline its production processes, maximizing efficiency and minimizing waste. They can optimize production schedules to account for factors such as machine capacity, labor availability, and material constraints. This means more Squishmallows are made, faster, and at a lower cost. Real Results: More Squish, Less Stress The partnership between AMPERE Computing and Kellytoy is already yielding impressive results. Kellytoy has reported a significant increase in production efficiency, a reduction in shipping costs, and a noticeable improvement in customer satisfaction. “We’re seeing a real impact on our bottom line,” says Lee. “We’re able to get more Squishmallows to our customers, faster, and at a lower cost. And that’s a win-win for everyone.” But the benefits extend beyond just efficiency and cost savings. AMPERE’s solutions are also helping Kellytoy to be more responsive to changing customer demands. "We're now able to quickly identify emerging trends and adjust our production accordingly," explains Lee. “If a new Squishmallow design starts to gain traction on social media, we can ramp up production immediately. That level of agility is invaluable.” Looking Ahead: Expanding the Squishiverse The partnership between AMPERE Computing and Kellytoy is just the beginning. Both companies are exploring new ways to leverage data analytics and supply chain optimization to further enhance the Squishmallow experience. “We’re excited about the future,” says Johnson. “We believe that data-driven decision-making can help Kellytoy continue to innovate and delight Squishmallow fans around the world. We're not just optimizing a supply chain; we're helping to bring joy to millions of people." AMPERE Computing LLC continues to provide advanced solutions to a wide range of industries, but this partnership demonstrates its ability to tackle unique challenges and deliver tangible results. And for Squishmallow fans, it means one thing: more cuddly companions on the way.