Vee & Co. by PRXP of New York: Rethinking Everyday Essentials with Premium Quality & Style
New York, NY – October 26, 2023 – PRXP of New York LLC, a forward-thinking company based right here in the heart of Manhattan (601 Amsterdam Ave, New York, NY, 10024-1810, and reachable at 765-655-9469), is thrilled to introduce Vee & Co., a brand focused on elevating everyday essentials through thoughtful design and unwavering quality. We’re not just selling products; we're building a lifestyle around simplicity, comfort, and a touch of New York flair. For PRXP, it all started with a simple observation: so many of the things we use every day – from towels to robes to basic loungewear – are… just okay. They're functional, sure, but they lack that little something extra that makes life feel a bit more luxurious, a bit more you. We figured, why settle for ‘okay’ when you can have exceptional? That’s where Vee & Co. comes in. What is Vee & Co.? Vee & Co. isn’t about flashy trends. It’s about investing in pieces that you’ll reach for again and again, items that become part of your daily routine and bring a subtle joy to your life. We’re currently launching with a core collection focused on three key areas: premium bath linens, super-soft loungewear, and cozy home textiles. Let's dive a bit deeper into what Vee & Co. offers: 1. Bath Linens: Beyond the Basic Towel Think about your bathroom. It’s where you start and end your day. Shouldn't your towels feel amazing against your skin? Our bath towels aren't your average cotton rectangles. We've sourced long-staple Turkish cotton, known for its incredible absorbency and softness. But it doesn't stop there. We've paid attention to the details: Weight: Our towels are substantial – thick and plush without being bulky. They feel luxurious, wrapping you in comfort after a shower or bath. Construction: We use a unique weaving technique that creates a beautifully textured towel that dries quickly and stays soft wash after wash. No more stiff, scratchy towels! Colors: We offer a curated range of classic, neutral colors – think crisp white, soothing grey, and warm beige – designed to complement any bathroom décor. We're avoiding loud patterns and focusing on timeless elegance. Sizes: We've got you covered with a variety of sizes, from washcloths and hand towels to bath sheets, so you can create a complete and coordinated look. We’re also introducing bathrobes crafted from the same premium Turkish cotton, designed for ultimate relaxation. Imagine stepping out of the shower and wrapping yourself in a cloud of softness. That’s the Vee & Co. experience. 2. Loungewear: Comfort That Doesn't Compromise Style Let’s be real – many of us are spending more time at home than ever before. That’s why we believe in the power of truly comfortable loungewear. But comfort doesn’t have to mean sacrificing style. Our loungewear collection is designed for effortless everyday wear. We’re starting with a focus on: The Perfect Tee: A classic crewneck t-shirt made from incredibly soft, breathable modal fabric. It’s the kind of tee you’ll want to live in. Relaxed-Fit Pants: Featuring a comfortable elastic waistband and a relaxed fit, these pants are perfect for lounging, running errands, or even a casual night out. We've opted for a slightly wider leg for a more modern and flattering silhouette. Cozy Cardigans: Knitted from a soft and lightweight yarn, our cardigans are the perfect layering piece for those chilly evenings. We’ve carefully selected fabrics that feel amazing against the skin and are designed to hold their shape wash after wash. Our loungewear is available in a range of understated colors that easily mix and match. 3. Home Textiles: Adding a Touch of Cozy to Your Space We’re also expanding into home textiles, starting with a collection of: Throws: Perfect for snuggling up on the couch or adding a touch of warmth to your bed. Our throws are crafted from a soft and luxurious blend of cotton and linen. Pillow Covers: Easily update your living space with our stylish pillow covers. We offer a range of textures and colors to complement any décor. We believe that even the smallest details can make a big difference in creating a cozy and inviting home. PRXP of New York: A Commitment to Quality and Customer Satisfaction At PRXP of New York, we’re not just about selling products; we’re about building relationships with our customers. We believe in providing exceptional quality, unparalleled customer service, and a truly enjoyable shopping experience. “We wanted to create a brand that people could rely on for everyday essentials that didn’t sacrifice quality or style,” says [Name and Title of PRXP Spokesperson - to be filled in]. “We're incredibly proud of the Vee & Co. collection and believe it offers something truly special.” We are committed to sustainable practices and ethical sourcing. We are constantly looking for ways to minimize our environmental impact and ensure fair labor practices throughout our supply chain. Where to Find Vee & Co. The Vee & Co. collection is now available for purchase online at [website address - to be filled in]. We offer fast and reliable shipping throughout the United States. Contact: PRXP of New York LLC 601 Amsterdam Ave New York, NY, 10024-1810 765-655-9469 [email address - to be filled in] [website address - to be filled in]